Where to Buy Japanese Fashion Online from Japan

Japanese Select Shops
- BEAMS
- UNITED ARROWS
Affordable Japanese Fashion
- GU
- UNIQLO Japan
ZOZOTOWN
Second-Hand and Vintage Fashion
Buying Japanese Fashion from Overseas
FAQ

Shopping for Japanese fashion online can mean very different things. You might be looking for simple everyday clothes, a new streetwear release, something from a Japanese select shop, or a second-hand piece that is no longer available in stores.

The good thing is that you do not have to rely on one website. Japan has everything from large fashion platforms to small select shops and huge second-hand marketplaces.

Here are some good places to start.

Japanese Select Shops

BEAMS

BEAMS is one of Japan’s best-known select shops, with its own labels alongside clothing and accessories from other brands. It is also worth checking BEAMS JAPAN, which mixes fashion with Japanese craft, art, pop culture, and unusual collaborations.

Read more: How to Buy from BEAMS Japan

UNITED ARROWS

UNITED ARROWS is a good place to browse if you prefer cleaner, more refined Japanese fashion. Its online store also includes labels such as BEAUTY&YOUTH, which has a more relaxed and casual feel.

Affordable Japanese Fashion

GU

GU is one of the easiest places to start if you want current Japanese fashion without spending too much. Collections change regularly, and the brand often follows seasonal trends more closely than its sister brand UNIQLO.

Read more: How to Buy from GU Japan

UNIQLO Japan

UNIQLO needs little introduction, but the Japanese store is still worth checking even if you have UNIQLO in your own country. The local site can have different colors, sizes, collaborations, and product availability.

Read more: How to Buy from UNIQLO Japan

ZOZOTOWN

ZOZOTOWN is useful when you do not have one particular brand in mind. It brings a huge number of fashion brands and official shops together in one place, so you can move from Japanese labels to sneakers, streetwear, accessories, and more without jumping between dozens of websites.

Read more: How to Buy from ZOZOTOWN

Second-Hand and Vintage Fashion

Japan is also a very good place to look beyond new clothing. Second-hand shops and marketplaces can be especially interesting if you are searching for older Japanese brands, discontinued pieces, or simply want to see what turns up.

2nd STREET

2nd STREET feels closer to browsing a large Japanese thrift store than a carefully curated boutique. Stock changes constantly, and the online shop covers everything from inexpensive casual clothing to designer and streetwear brands.

RAGTAG

RAGTAG is more focused on designer fashion. It is a good site to check for pre-owned Japanese names such as Comme des Garçons, Yohji Yamamoto, Sacai, and Issey Miyake, as well as international designer brands.

Mercari Japan

Mercari is where things become less predictable. Because individual sellers list their own clothes, you can find current fashion, older collections, pieces that have sold out elsewhere, and plenty of everyday second-hand clothing.