Rilakkuma is one of the most loved Japanese characters—soft, calm, and instantly recognizable. If you’re shopping from abroad, the challenge is usually not finding cute items… it’s actually ordering from Japanese stores that don’t support international checkout.
This guide keeps it simple: what Rilakkuma is, what San-X is, one collaboration you shouldn’t miss, and a clear process for buying from Japan using Remambo.
What Is Rilakkuma?
Rilakkuma (リラックマ) is a character produced by San-X and created by Aki Kondo, first introduced in 2003. In the official character setting, Rilakkuma is a mysterious bear costume that suddenly started living at Kaoru’s home—no one really knows what’s inside.
Rilakkuma stories and products often include friends like Korilakkuma (コリラックマ) and Kiiroitori (キイロイトリ), so you’ll frequently see items released as matching groups (plush + charms + pouches, and so on).
About San-X
San-X is a Japanese company known for creating character brands that appear across everyday goods—stationery, plush, home items, accessories, and collaborations. Rilakkuma is one of their best-known creations, alongside other popular San-X franchises such as Sumikko Gurashi.
Popular San-X Characters You’ll Want to Know
San-X is much bigger than Rilakkuma. If you enjoy gentle, comforting “kawaii” designs, there are several other San-X character worlds worth recognizing—each with its own mood and style. Here are some of the most well-known characters and series, along with what makes them special.
Sumikko Gurashi (すみっコぐらし)
Sumikko Gurashi is a group of characters who feel most comfortable staying in the corner (“sumikko”). Each character has its own little personality and small worries, which makes them feel surprisingly relatable. The overall vibe is gentle and comforting—more “quiet cute” than flashy cute. That’s why Sumikko Gurashi works so well on everyday items like stationery, pouches, and plush.
Tarepanda is one of San-X’s classic characters, known for its droopy, laid-back panda look. The appeal is simple: relaxed expressions, minimal design, and a “no rush” mood that feels instantly soothing. Even if you don’t know the character story, the design communicates the personality right away. It’s a nostalgic favorite for many longtime San-X fans.
Jinbesan is a gentle whale shark character with a warm, friendly atmosphere. The world around Jinbesan often has an easy, “ocean calm” feeling—soft expressions, relaxed pacing, and cozy sea-life themes. It’s the kind of character line that feels comforting rather than energetic. If you like cute designs that feel peaceful and wholesome, Jinbesan is a perfect match.
If you like cute items with a more elegant, boutique style, keep an eye on Maison de FLEUR × Rilakkuma.
San-X’s official Rilakkuma blog announced the Maison de FLEUR × Rilakkuma 6th collaboration (with a cupcake theme), including items like bag charms, pouches, and other fashion accessories, along with details about sales channels.
Step 3: Copy product link and tell Remambo what to buy
Once you have found a product you want to buy on website, copy the URL of the page. To do this, you will need to have the product page in front of you. Move the mouse cursor to the address bar, and then click Ctrl+A to select the entire URL. Press Ctrl+C to copy it. Now go to Remambo special order form. Place your mouse on the “Item URL” field, then press Ctrl+V to paste the address of the product page.
Step 4: Pay for the order from your Remambo account page
Step 5: Consolidate and choose shipping method
You will receive a notification from us when your package is at the Remambo warehouse. From that moment, we can consolidate several of your orders together or repack the package if it is too big or fragile. Choose which items you would like to ship together, select shipping method and delivery address.
Step 6: Pay international shipping cost
We will quickly ship the parcel to you. All our shipping methods have tracking numbers. Please wait for the parcel arrival.
You can also take a look at our guide for beginners, where all the steps are explained in detail. If you have any questions during the process, you are always welcome to contact our support team for clarification.
FAQ
1) What are the most popular San-X characters?
San-X is known for several major character franchises. The most widely recognized include Rilakkuma and Sumikko Gurashi (plus many others across different generations of fans).
2) Why is Rilakkuma so popular?
Rilakkuma’s theme is comfort and taking it easy—its name combines “relax” and “kuma” (bear). That calm vibe, plus a long history of cute everyday products, is a big part of why people keep coming back to it.
3) Is Remambo reliable?
Remambo is your trusted shopping assistant in Japan! Our convenient proxy shopping service allows you to order from Japanese online stores, even if they don’t offer international shipping. With Remambo, you can easily shop on popular platforms like Amazon Japan, Rakuten, Mercari, and many more.
Conclusion
Rilakkuma is comfort in character form—soft, calm, and the kind of cute you never get tired of. When you’re ready to order from Japan, Remambo can purchase the item on your behalf and ship it to your address—so you can enjoy your favorite Rilakkuma goods without checkout barriers.
Start your order with Remambo today and bring your next Rilakkuma favorite home.
