If you follow Japanese pop culture or love cute, comforting characters, you’ve probably seen the name Chiikawa everywhere lately. In this guide, we’ll explain what Chiikawa is, why this charming series became so popular, the top must-buy product categories, and — most importantly — how to buy Chiikawa goods directly from Japan using Remambo.
Chiikawa (ちいかわ) is short for Nanka Chiisakute Kawaii Yatsu (なんか小さくてかわいいやつ), which translates to “something small and cute.” It began as a web manga series by the illustrator Nagano, who first posted short four-panel comics on Twitter. The series quickly gained a devoted fanbase thanks to its gentle humor, expressive characters, and heartwarming storytelling.
In 2020, Chiikawa became an officially serialized manga, and in April 2022 the anime adaptation began airing, further boosting its popularity in Japan and overseas.
The story follows Chiikawa and friends like Hachiware and Usagi. Each character is adorable, innocent, and a little emotional — which makes their everyday adventures surprisingly relatable for people of all ages.
Why Chiikawa Became So Popular
Chiikawa’s success is not just about being cute. Several factors helped it become one of Japan’s top “healing” character brands:
1. Adorable and expressive design
The characters’ round shapes, pastel colors, and tiny features make them irresistibly cute, but their expressions add emotional depth. Fans feel like the characters reflect their own daily struggles and joys.
2. “Kawaii + Healing” atmosphere
Chiikawa fits perfectly into Japan’s iyashikei trend — gentle stories that soothe, comfort, and create emotional warmth.
3. Relatable slice-of-life storytelling
The characters deal with chores, work, fear, friendship, and little victories. Adults especially appreciate this subtle layer of realism hidden behind the cute art.
4. A huge variety of merchandise
From plush toys to kitchen items to stationery, Chiikawa goods are designed to bring a bit of everyday comfort into your home, school, or workspace.
Top 3 Most Popular Chiikawa Product Categories
1. Plush Toys (ぬいぐるみ)
Plushies are the heart of Chiikawa merchandise. They are incredibly soft, well-made, and capture each character’s charm perfectly. Many collectors enjoy building full sets or purchasing limited releases from special collaborations and seasonal drops.
This includes bags, pouches, lunch boxes, water bottles, cosmetics cases, and other small lifestyle accessories. They’re both practical and adorable — perfect for daily use and ideal as gifts.
Japanese stationery is already famous for quality, and Chiikawa designs make it even more appealing. Notebooks, stickers, memo pads, pens, folders, and planners are especially popular with students and office workers.
How to Buy Chiikawa Goods Online From Japan With Remambo
If you live outside Japan, many Japanese stores do not ship internationally. That’s where Remambo comes in — we make it easy to purchase Chiikawa goods directly from Japanese websites.
Click the address bar → press Ctrl+A to select the full link → Ctrl+C to copy it.
Step 3: Submit the product URL through the Remambo special order form
Open the Remambo order form and paste the link into the “Item URL” field using Ctrl+V. Then fill in the quantity and any additional details.
Step 4: Pay for your order
Step 5: Wait for your order to arrive at the Remambo warehouse
We will notify you once your item arrives. At this stage, you can:
consolidate several orders into one parcel
request repacking
select an international shipping method
Step 6: Pay for international shipping
We will quickly ship the parcel to you. All our shipping methods have tracking numbers. Please wait for the parcel arrival.
Tip: You can use our Repacking Service, which may help reduce the parcel’s size.
Best Japan Proxy Shopping Service
Remambo is your trusted shopping assistant in Japan! Our convenient proxy shopping service allows you to order from Japanese online stores, even if they don’t offer international shipping. With Remambo, you can easily shop on popular platforms like Amazon Japan, Rakuten, Mercari, and many more.
Since 2015, we have been helping international customers buy directly from Japan without needing a Japanese address or account. We take care of the ordering, payment, and shipping, making Japanese shopping simple and accessible. Whether you’re looking for trendy, affordable shops or rare auction finds, Remambo is the easiest way to shop from Japan!
Check out this short video from our Reddit page to see how we pack parcels.
Chiikawa has become a beloved cultural trend thanks to its adorable characters, relatable storytelling, and soothing, heartwarming atmosphere. Whether you’re a long-time fan or discovering Chiikawa for the first time, there’s a wide variety of merchandise to enjoy . With Remambo, buying Chiikawa items directly from Japan is simple and convenient.
Happy shopping, and welcome to the adorable world of Chiikawa!
