Top 10 Japanese Beauty Brands to Know in 2025
Japanese beauty brands are loved worldwide for their blend of innovation, ancient skincare rituals, and minimalist design. Whether you’re exploring luxury skincare or looking for budget-friendly products that deliver visible results, Japanese beauty brands offer effective solutions trusted by millions.
In this guide, we break down the top 10 Japanese beauty brands you need to know, categorized into Luxury and Affordable picks. These brands cover everything from anti-aging serums to bestselling mascaras, giving you options no matter your skincare goals or budget.
Luxury Japanese Beauty Brands You Should Know
1. Shiseido
Shiseido is one of the oldest beauty companies in the world. It was founded in 1872 and is still one of the most respected brands today.
Why people love it:
- Advanced formulas backed by science
- Powerful anti-aging products
- Famous for the Ultimune Power Infusing Concentrate
In short, Shiseido is perfect if you want high-end skincare that works.
2. SK-II
SK-II is known for its special ingredient, Pitera™. This natural extract is rich in vitamins and amino acids. It helps improve texture and brighten your skin.
What makes it special:
- Facial Treatment Essence is a global favorite
- Results you can see
- Often used by celebrities and beauty experts
3. Clé de Peau Beauté
This luxury brand is part of Shiseido. It focuses on unlocking your skin’s natural glow. Its products are designed to be both effective and elegant.
Top features:
- Luxurious textures and packaging
- High-performance products like La Crème
- Premium foundations and serums
4. SUQQU
SUQQU offers beauty inspired by traditional Japanese face massage. Its products are refined, soft, and natural-looking.
What stands out:
- Smooth foundations and cream blushes
- Sleek design and gentle formulas
- Focus on grace and simplicity
5. DECORTÉ
This brand belongs to the KOSÉ group. It mixes botanical ingredients with skincare science. As a result, its products deeply nourish and protect your skin.
Why people choose DECORTÉ:
- Moisture Liposome Serum is a bestseller
- Smooth, hydrating textures
- Perfect for dry or mature skin
Affordable Japanese Beauty Brands
6. Hada Labo
Hada Labo focuses on hydration. It uses simple, clean ingredients to lock in moisture without irritation.
Why it’s popular:
- Famous Gokujyun Hyaluronic Acid Lotion
- Fragrance-free and gentle
- Budget-friendly but highly effective
This brand is ideal for sensitive or dry skin—and won’t hurt your wallet.
Read more: How to buy from Rakuten
7. Biore Japan
Biore is a well-known name in Japanese homes. Its products are made for everyday use and are both affordable and effective.
Top products:
- Deep-cleaning pore strips
- Face washes for oily or acne-prone skin
If you want simple, reliable skincare, Biore is a smart choice.
8. Canmake Tokyo
Canmake is cute, colorful, and great for beginners. It’s also very affordable, making it easy to try new looks.
What makes it fun:
- Cream blush and tinted sunscreens
- Small, travel-friendly packaging
- Lots of trendy colors and finishes
This brand is perfect for makeup lovers who enjoy a playful style.
9. DHC
DHC started as a health company, but its skincare became even more popular. Its most famous product is the Deep Cleansing Oil.
Why fans stay loyal:
- Olive oil-based formulas
- Cleans gently but deeply
- Simple and clean ingredients
10. Majolica Majorca
This sub-brand of Shiseido looks like it came from a fairy tale. However, the quality is just as strong as the design.
What to expect:
- Dramatic mascaras and shimmer eyeshadows
- Fantasy-inspired packaging
- Affordable prices
It’s a fun brand for those who love creative and bold makeup.
Shipping
Many Japanese online shops only ship within Japan. But you can still shop there from abroad. Using a proxy service like Remambo can help you buy products from these sites.
When you choose Remambo, we handle the entire buying and shipping process for you. This makes it easy to find excellent deals on Japanese products that are typically hard to buy from outside Japan. With Remambo, ordering from these websites becomes simple and stress-free.
Our proxy shopping service has already helped thousands of people worldwide access Japanese stores that usually don’t ship overseas. So, no matter where you are, Remambo can bring Japan’s exclusive items right to your door.
Best Japan Proxy Shopping Service
Do you love shopping in Japan? Looking for trendy but affordable stores? We created our service back in 2015 to help foreign customers who want to buy from Japanese online stores and auctions. We offer the easiest way to buy from Japan and ship worldwide.
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Happy shopping from Japan!
